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80% of postcards are seen by the intended recipient, and 70% of U.S. consumers prefer unsolicited direct mail over email. Postcards are not “better” than email marketing, but rather you should be doing both, at least to a small segment of your most important clients and prospects.
Our 5.5″ x 8.5″ double-sided full color postcards are made with a durable 110LB card stock with a smooth matte finish. For direct mail to be effective it must be long term, so we only offer long-term packages such as this 12 month package where 500 postcards are sent out every other month. We can track your postcards’ response by unique emails, landing pages ( additional cost ), promo codes, or call tracking ( additional cost, $125 to $250 a month based on call volume ).
Educational campaigns: Use postcards to introduce your team to your clients while providing expert advice and knowledge.
Photo contest: Have a photo contest and send out the winning photos on postcards with magnets for easy placement in the kitchen.
Cross-sell your clients: Do your P&C clients know you do benefits? Do your private clients know you have a great life insurance team? Use postcards to remind them throughout the year of how you can help.
Size: 5.5″x 8.5″
Paper weight: 110lb
Finish: Matte UV